Sodexo, the world leader in Quality of Life services, just announced the acquisition of the Barcelona-based startup GymForLess. Via its leading G4L Club offering, the young company allows access to over 1,000 gyms and fitness centers in Spain for consumers and employees. The financial details of the acquisition haven’t been disclosed, but according to our sources, Sodexo is going to pay several million Euros to acquire GymForLess.
GymForLess started operations in 2014 and today counts more than 200,000 users. Headquartered in Barcelona, GymForLess also has an office in Madrid, and does over 60% of its business in the corporate channel.
The acquisition talks started due to Sodexo’s wish to focus on innovative products/services that improve employee’s quality of life and boosts their engagement, as well as helping companies attract and retain the best talent. By adding GymForLess to its offering, Sodexo is diversifying and complementing its portfolio for improving the daily performance of employees and companies.
Operating in 80 countries, Sodexo serves 100 million consumers each day through its unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services.
François Gaffinel, CEO Sodexo Benefits & Rewards Spain, said: “We’re confident that sports solutions in Spain are undergoing a clear upward trend and our partnership with GymForLess allows us to offer our clients differentiating added value services focused on well-being. Additionally, thanks to this alliance, we welcome the GymForLess team, which has an innovative mindset that will no doubt help us to continue working on Quality of Life services for companies and their employees.”
Oriol Vinzia, CEO of GymForLess, stated: “This partnership with Sodexo gives us the opportunity to access a broad base of companies interested in promoting physical activity for their employees in order that they lead healthier lives: We share a common vision, and we here have the opportunity to count on the necessary resources to become a more global player in this segment.”
