Belgian marketing platform Qualifio secures €3 million to accelerate the international expasion


Qualifio, one of Europe’s leading interactive marketing and data collection platforms, just raised €3 million in Serie A funding. Investors are Ghent-based Volta Ventures, one of the most active VC funds in Belgium, and SRIW (Société Régionale d’Investissement de Wallonie), the investment arm of the Walloon Region in Belgium.

Qualifio launched in 2011 a SaaS platform to engage audiences and collect data, through the easy creation and multichannel publication of 40+ campaigns like quizzes, competitions, forms, video galleries, animated games, etc. Qualifio is used by more than 400 leading brands and media across Europe, including Kinepolis, FC Barcelona, Carrefour, L’Oréal, Decathlon, VRT and TF1. It is one of the fastest-growing companies in Belgium.

Olivier Simonis and Serge Rappaille, co-founders of Qualifio and respectively CEO and CTO, explained: “Qualifio has been self-financed so far, but we felt the moment was right to accelerate our growth by giving the company more financial power. The market is very dynamic all across Europe and demand is very strong for smart data collection and segmentation solutions, especially in the GDPR context. We found in Volta Ventures and SRIW the perfect partners to accompany our growth in the coming years.”

The investment will be used to continue building the Qualifio platform as the reference platform for audience engagement and data collection and geographically expand the activities of Qualifio to Germany and Scandinavia. Qualifio currently has offices in Louvain-la-Neuve, Paris, Amsterdam and Madrid.

Frank Maene, Managing Partner of Volta Ventures, commented: “We were impressed by the breadth and depth of Qualifio’s product offering, enabling non-technical people to engage with customers and prospects and by the positive feedback we got from many customers. We look forward to working with the Qualifio team and accelerating the international expansion of the company.”