HomeFundingBarcelona-based ForceManager raises $12 million in Series B funding for the international...

Barcelona-based ForceManager raises $12 million in Series B funding for the international expansion

ForceManager, the first AI conversational sales assistant app for field sales teams, announced today a Series B investment worth $12 million led by AXA Strategic Ventures. Additional support will be provided from existing investors Nauta Capital, Sabadell, SIE and Histemi. The fresh capital will be used by the Barcelona-based company to drive international expansion and continued investment in field sales facing AI technology.

Founded in 2011 by Oscar Macia and Xavier Bisbal, ForceManager was built to solve one simple problem – the lack of adoption of sales technology by field-based sales teams. Poor UX, cumbersome designs and the mobile nature of face-to-face sales reps makes updating and maintaining an accurate CRM system difficult. Data entry is scarce and often left until Friday evenings with questionable recall accuracy, making it impossible to extract reliable, real-time insight of the sales process.

Oscar Macia, the CEO and Co-Founder of ForceManager stated: “This is why AI based systems simply aren’t working in the sales industry, especially when it comes to field sales. If the information entered is unreliable it’s a case of garbage in garbage out, creating a huge problem for companies – not only will it be impossible to get AI tools working correctly, but without the ability to analyze field sales activity, they will gradually fall behind the competition.”

The latest funding round, which brings the total amount of funding to about $15.75 million, will enable ForceManager to continue its investment in conversational AI technology, which along with its intuitive and user-friendly sales assistant app design will smoothen the adoption process of sales software by field sales teams worldwide.

“Having identified this pain point in former portfolio companies like Wahanda (Treatwell) and Quandoo, we found in ForceManager an outstanding platform whose customers are huge advocates of their solution,” commented Imran Akram, General Partner at AXA Strategic Ventures and new addition to the ForceManager board. “It will be exciting to work with entrepreneurs as passionate and dedicated as Oscar, Xavier and their team as they continue to expand internationally.”

Thanks to its personal sales assistant approach, ForceManager has an industry leading active user rate of over 80%. It can be used as a plug and play system connected to other CRM systems such as Salesforce and Microsoft Dynamics or used as a standalone product for field sales teams.

Macia, ForceManager’s CEO, added: “With this round of investment we are able to make true on our promise of transforming the smartphone into a real life personal assistant. Humanizing the interaction between the user and system is the only way we can truly affect change and help the field sales teams on the ground.”

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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