Photoslurp, the leading visual commerce platform in Europe, just received an investment of €750.000. The Spanish VC firm Inveready Technology Investment Group led the funding round and was joined by Bankinter VC, Caixa Capital Risc and ICF. This is Photoslurp’s first investment since the company was founded in 2014 by Ben Heinkel and Eulogi Bordas. So far, Photoslurp has been completely bootstrapped.
From the beginning, Photoslurp has been enabling brands to engage with their customers while increasing their conversion rates by incorporating customers photos and videos in their websites as shoppable social proof. Growing rapidly, Photoslurp is now the market leader in Europe – working with over 150 brands in 20 countries. Links of London, Folli Follie, Tally Weijl, Cluse Watches, Adolfo Domínguez and Lindblad Expeditions are some of their flagship clients.
Photoslurp’s visual commerce platform allows brands to leverage User Generated Content (UGC) created by their fans and customers. The platform scans social media for photos and videos of customers with a brand’s’ products and integrates them into the brand’s online store. By directly linking this media to products, they become shoppable and lead to increased conversion rates.
As a result, brands benefit from the use of this media by creating an engaging community feeling on their website, while enriching product pages with inspiring real life social content and boosting their e-commerce conversion rate in the process. Photoslurp’s extensive analytics suite allows brands to measure real-time the impact of UGC in their online stores as well as provides key ROI metrics. The best performing photos or videos are identified and can then be pushed to Facebook and Instagram to create high performing advertisements. In addition, the suite helps to identify and monitor brand evangelists across social media networks, enabling brands to further engage with them.
The fresh capital will enable Photoslurp to fully grab the momentum of visual commerce, by scaling up European growth and continuously increasing the added value for their clients by enhancing their technology.
Eulogi Bordas, CEO of Photoslurp, stated: “Visual commerce is becoming more important by the day. With the diminishing results of online advertising, UGC is extremely important for both building a community and engaging with your audience, reinforcing consumer trust, driving traffic and increasing your e-commerce conversion rate. Brands embracing photos and videos of customers have experienced significant ROI increases and we foresee that – in addition to fashion, beauty and travel brands – UGC will become indispensable for many brands from other industries as well.”
Roger Piqué, Founding Partner of Inveready Technology Group, explained: “The growth that Photoslurp managed to obtain without funding, the technical level of the visual commerce platform combined with its strong leadership team more than validates the investment. We believe the importance of brand engagement and UGC will continue to surge, making it a key component in digital marketing campaigns.”
