When it comes to branding and building trust as a new startup, picking the right domain name is an important factor. First of all, the name should be easy to spell and easy to remember. Next, you should make sure that your brand and domain name also work in other languages.
Another important part is to pick the right TLD. If you’re aiming to build a international business, you might consider a .com domain at first. But with more than 130 million domains already registered, it’s almost impossible to find a great name that is still available. So you should definitely also take a look at other TLD options, like the renown .eu.
.eu, the country code top-level domain for the European Union, was launched in December of 2005, and has gained tremendous visibility and magnitude over the years. The domain is available for any person, company or organization based in the European Economic Area (the EU member states, Iceland, Liechtenstein and Norway). The TLD is administered by EURid – a non-profit organisation appointed by the European Commission as the domain name registry for the .eu domain.
Some of the main reasons to consider a .eu domain for your startup are:
- Visibility & Trust: .eu helps small businesses gain market visibility and build trust
- EU wide business: .eu conveys the message that you are open for business all over the EU or anticipate future growth
- A big market: .eu reaches represents a market of 500 million people in 27 countries
- Brand protection: Even if you don’t choose .eu as your main TLD, you might use it for brand protection and to prevent that someone else is registering that domain using your brand name.
If you’re interested to register a .EU domain, please just take a good look at the EuroDNS website. EuroDNS is one of the market leaders in the domain name industry and offers an easy domain name registration process.