OLAmobile, one of the leading mobile performance marketing platforms (HQ in Luxembourg), is acquiring Berlin-based IconPeak and its subsidiary BidderPlace to enlarge their footprint within the mobile performance marketing space. The acquisition prize is $10 million. The only existing investor in both companies, MAKERS, a company builder based in Berlin, sells its shares with a multiple of 50.
Antoine Moreau, the CEO of OLAmobile stated: “With IconPeak and BidderPlace we acquire two of the fastest growing performance-based advertising networks in Europe. The growth trajectory of both companies has been highly impressive in the past years. Gunnar, Felipe and the rest of the teams have built two successful and profitable companies and we are now looking forward to join forces to become the global market leader in the mobile performance marketing space.”
Gunnar Kämpgen, the founder and CEO of IconPeak and BidderPlace commented: “OLAmobile’s great reputation, their existing infrastructure with many offices across the globe and their industry knowledge will allow us to fuel our growth in existing and new markets. With our complementary business models we look forward to leveraging synergies, increasing our revenues and building a very powerful platform in the mobile performance marketing industry.”
According to a recent study by IAB Europe, the IAB and IHS Markit, mobile advertising revenues increased by 60.5% to €63bn in 2016 from €39bn in 2015 and are expected to continue growing with the help of improving marketing technologies. This is also reflected in a shift in ad spendings. Budgets for digital media are rising while marketing spendings for traditional media such as TV, print and radio are rather decreasing.