TAB is a global mobile performance media company that operates in around 35 countries. They support, connect, and separate different types of consumer variables to amplify mobile media channels for brand communication and recognition. With over 250 partners connected to their RTB technology & in-house, demand-side platform, their media reach expands across social, display, native, video, rich media, search, and more. TAB’s services are unparalleled when it comes to bringing the best value and ROI for each media dollar spent.
As a full-service provider, TAB can do it all – from acquisition, tracking, reporting and optimization, to strategic campaign planning and creative assets. The incredible growth over the recent months accounts for the tireless work from the entire TAB team resulting in growing monthly revenues from zero to seven figures in less than 12 months!
Founded in early 2016 in Berlin, TAB has been growing rapidly opening offices in Santa Monica, USA and Bangalore, India, short after starting. The company was founded by Matthias Lesch, serial entrepreneur and initiator of various adtech and online marketing related startups, Klaus Markefsky, a technophile and experience business intelligence expert and Scott Park, who is a growth hacker, startup advisor, and industry veteran in the mobile adtech/martech space with 10 years of experience.
TAB is constantly looking into expanding into new markets and you can always meet them at events and fairs around the world. The TAB platform products and services were built specifically for the needs of app advertisers & mobile brands of tomorrow. With a wide range of connected partners, TAB supports all major measurements partners, as well analytics tools, rich media vendors and data providers. TAB`s intelligent CPI platform combines predictive audience targeting and post-install event optimization to drive high volume, high value mobile app installs. They support, connect, and separate different types of consumer variables to amplify mobile media channels to deliver successful brand communication worldwide. Currently, developing the programmatic buying platform for mobile marketers, TAB DSP+, that will be one of the most user friendly self-service mobile DSPs on the market, which will be coming soon.
“In five years, TAB will be an industry leader in mobile marketing.” – stated Matthias Lesch, CEO and founder. After seeing what has been accomplished in the first year, the TAB management is certain it is on the right track to reach the goal with the in-house tech and the team.
TAB enables brands to use data to drive marketing decisions faster and deliver relevant content on mobile at scale. Reach out to them, if you’re interested to have them as your partner for mobile.