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We START you UP: Apply now for the startup initiative of Aruba Cloud (Sponsored)

The process of adopting cloud technologies can be a daunting process for first-time founders setting up their company. To fight back the difficulties of understanding and using the cloud, Aruba Cloud has launched We START you UP, a program open to all startups around the world. Running for three years, those taking part will work closely with Aruba Cloud, which will provide some of the most innovative startups with a cloud credit worth up to €50,000 to be used on Aruba’s Cloud platform.

During this year’s EU-Startups Conference on April 13 in Berlin, we had the great opportunity to cooperate with Aruba Cloud’s We START you UP program, since they were an official sponsor of the event and also contributed to the main prize of our big pitch competition.

We START you UP can be broken down into four different phases:

START Stage: This is the entry-level package where startups have access to €3,000 of Cloud credit per year for three years, as well as ongoing training support.

Training: Training days and webinars to help startups understand the extent to which the Cloud can help their business to begin with, and then help them learn about the tools they need to grow thanks to this technology. Orientation days are broken down into several stages, and they will also be attended by our incubator partners.

Pitch Day: This is an event during which startups will have the chance to talk to Aruba experts about their own ideas for using Cloud resources with a view to benefiting from the UP Stage package, aimed at startups with real potential for growth.

UP Stage: This is the package designed for projects that during Pitch Day were judged as suitable for getting the most out of all the potential of a Cloud platform as powerful as the one that can be created using the free credit offered by Aruba. This way, the startup will be able to increase Cloud resources using an enterprise level architecture, thus releasing all the power of their own business model. This stage offers free Cloud credit worth up to €50,000, valid for 24 months, plus advice from Aruba Cloud architects.

Stefano Sordi, Aruba’s chief marketing officer, said: “For young companies with an innovative technological model, the cloud can offer a huge boost, and our main goal is to provide all the know-how and tools, so that technology is no longer an issue capable of slowing down a potentially explosive business model.”

The We START you UP program helps early-stage startups to grow their business and offers technology that guarantees the highest level of service based on the Aruba Cloud model. This way, startups are handing over the burden of managing data centers and infrastructure to Aruba Cloud, which means the startups have more time and resources to dedicate to their own growth.

While the startup program does not involve any costs for startups, even after the 3 year duration of the program the young companies will be able to benefit from special offers for maintaining the platform on a pretty affordable basis.

By the way: To celebrate the first anniversary of the launch of the .cloud domain extension, also managed by the Aruba Group, Aruba Cloud has also decided to offer an additional bonus of a one-off payment of €1,000 to all the startups chosen to take part in the program who use a .cloud domain as the main domain for their business.

What are you waiting for? Apply now to take advantage of the We START you UP program.

Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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