GetYourGuide, the world’s largest booking platform for tours and activities, just entered a new partnership with Europe’s leading airline easyJet that will allow customers to book activities in addition to airfare on the easyJet website and app. The partnership integrates over 16,000 new activities from GetYourGuide into the easyJet booking process, encouraging more air travelers to experience the best excursions throughout Europe.
easyJet customers will enjoy a fully integrated experience of browsing tours in their travel destination. The vast selection of GetYourGuide activities – ranging from skip-the-line admission to the Colosseum in Rome, to nibbling on tasty tapas in Barcelona – means that every traveler will be presented with relevant and attractive options.
Founded in 2009 and headquartered in Berlin, GetYourGuide currently offers over 30,340 products around the globe. Most of the tours can be booked 24 hours or even less before, giving easyJet’s customers a broad choice in destinations. Most of the tours have paperless tickets, allowing mobile users to simply scan a QR code for entry. Other benefits include push notifications that remind customers of their tour times.
easyJet is Europe’s leading airline, known for its budget fares for over 820 routes in more than 30 countries. The airline now offers tours and activities booking on its website activities.easyjet.com or on the app.
Andrew Middleton, Head of Ancillary Revenue for easyJet: “We have found the right partner with GetYourGuide, as they offer the most comprehensive range of tours and activities to suit everyone – from traditional or alternative sightseeing tours, to adventure activities and attraction passes. We are delighted to offer this new service to help our customers get the most out of exploring Europe and with even better value through the best price guarantee.”
By the way: Do you recognize the similarities in the brand design of both companies? I can’t help it, but my gut feeling tells me that the cooperation between GetYourGuide and easyJet could become more than currently expected. Maybe an acquisition in the near future? Just thinking out loud.