What a good timing. Shortly before Valentine’s Day, the London-based flower delivery startup Bloom & Wild, announced a new funding round worth €4.4 million – led by BurdaPrincipal Investments and joined by previous investors MMC Ventures and several angel investors. In the summer of 2015, Bloom & Wild raised £2.5 million in a Series A funding round led by MMC Ventures.
Founded in 2013, Bloom & Wild aims to redefine the flower delivery experience and is on its way to become the UK’s leading alternative to traditional online flower companies. The startup’s key objective is to make sending fresh, design-led flowers as simple as sending a text message and receiving them as effortless as receiving a letter. This is achieved by constantly developing and improving the innovative technology behind the company’s website and mobile apps, as well as through its innovative packaging stly, which enables a bouquet of fresh flowers to be delivered through a standard UK letterbox.
The fresh capital will be used to further enhance the customer experience, develop new products, expand Bloom & Wild‘s fast-growing corporate gifting business, and expand Bloom & Wild internationally. Headquartered in London, the company currently delivers tens of thousands of bouquets a month to the UK and, as of 2016, Ireland; with plans in motion to develop the business further into Europe in 2017.
Christian Teichmann, Managing Director BurdaPrincipal Investments commented: “Bloom & Wild has shown an impressive growth rate of 35% per month within the last years. The team is using innovative technology, design and operating models to redefine the flower business and customer experience. We see great potential for further growth both in and outside the UK. Bloom & Wild fits perfectly to our portfolio of consumer brands and our increasingly strong presence in the UK.”
Aron Gelbard, Co-founder & CEO Bloom & Wild says: “People’s most exciting moments come straight to their mobile via WhatsApp or other messaging services – we’re enabling them to order flowers and gifts from the palm of their hand with better product, designs and payments. Our mission is to make sending and receiving flowers a joy, using technology to turn emotions into an action in the simplest and most beautiful way possible. This attention to detail sits as a core value to our ambition to be Europe’s most loved flower brand.”