The Munich-based “printvertising” startup Adnymics just secured a mid-seven-digit investment in a Series A financing round. The fresh capital comes from TAKKT Beteiligungsgesellschaft (TBG) and Rising Generation Development as well as from previous investors like Bayern Kapital and several business angels.
Adnymics offers a production system for online retailers which enables them to produce individualised package inserts. Those inserts contain individual content and product offers, depending on the surfing behavior of the recipients. The company was founded at the end of 2014 and today counts more than 20 employees in Munich and Berlin. With more than one million printed unique package inserts Adnymics achieved an increase in revenue of nearly 1,000% in comparison to the previous year.
With the support of the TGB and Rising Generation Development Adnymics is going to enlarge the team and accelerate international growth.
Dominik Romer, the CEO of Adnymics stated: „With the support of our shareholders we will be able to work on the numerous international requests in the upcoming year and further optimise our products on basis of our gathered experience.”
Wolfgang Dengler, Senior Investment Manager of Bayern Kapital commented: „We are very happy with the development of Adnymics since our initial investment. The technology is stable and used by customers productively. A proof for customer benefits was given throughout various sectors. From our point of view, the planned internationalisation makes sense, because we think that the business model will perform in other countries as well as in Germany.”
