Machine learning platform Now Interact closes a $5M Series A Round for its international expansion


Now Interact, a machine learning company that offers Omnichannel Intelligence to enterprise B2C brands, raises $5 million in a Series A round led by SEB Venture Capital and Inventure together with existing owner Industrifonden. With the fresh capital, the Stockholm-based company will continue investing in its platform, and expand the business to the US.

Today, companies with a more traditional infrastructure heavily invest in improving their digital presence, while e-commerce companies start expanding into offline channels. As a result, the volume of online and offline behavior data is exploding. To make this data more actionable, Now Interact has created a pioneering platform that optimizes the bridge between digital and offline channels, including the contact center, telesales and bricks & mortar stores.

Now Interact’s platform helps businesses quickly leverage data to deliver a more personalized customer experience, generate maximum profit, and accelerate the digitalization of sales and service. Since its launch in 2014, the machine learning platform has reached $3.2 million ARR.

Magnus Åström, CEO and Founder of Now Interact stated: “Our vision is to become synonymous with machine learning applications that deliver tangible business results. Owing to our success in Europe, and our dedicated partner programme, this funding will allow us to leverage the momentum of our first significant customer wins in the US to make the area our biggest market.”

Ulf Lewander of SEB commented: “We are very excited about the opportunity that Now Interact presents to the market as we believe that Artificial Intelligence is about to redefine how companies interact with their online visitors. Now Interact has created an advanced platform that will change the way users flow from online to offline channels.”

Now Interact was founded in 2010. Today, the young company employs 30+ people at its headquarters in Sweden and across its offices in London, Amsterdam and Palo Alto.