The French startup Selency (previously Brocante Lab) has just closed a €3 million Series A round led by Accel with Kima Ventures participating. The young company plans to invest in marketing, further develop the mobile platform and hire more people to expand. Selency previously raised an undisclosed seed round in early 2015.
There is a demand in the market for second-hand furniture, but it is still kind of hard to get it online. Antique shop and classified ads on the web have been the only available options for long time. Now it is about to change. According to Selency the second-hand furniture market is worth an estimated €5 billion in France alone.
The Selency founder Charlotte Cadé stated: “I grew up going to flea markets with my mother, and at the heart of this business lies a true passion for home décor. As more and more consumers look to own unique items with history and personality, we’re thrilled to be given the opportunity to develop Selency further with this investment and give more people the chance to find unique, inspirational interiors.”
Selency allows to post information on the platform from both parties involved – customers as well as proffessional dealers. Already over 1,000 dealers use this platform to sell their items. Delivery is available, but the customer can pick the item up from it’s location as well.
The startup was originally founded in France in 2014 by Charlotte Cadé and Maxime Brousse. The new lead investor Accel believes that Selency has a long-term opportunity to be a major play in the home and living sector.