The Norway-based social publishing startup Socius just closed its seed fundraising round worth $415k. The fresh capital comes from renowned US investor 500 Startups and the Norwegian angel investor Raa Invest AS. The startup has been previously backed by the German media giant Axel Springer. Socius is currently valued at $1.9 million. Socius, well established in the Nordics and Germany, plans to use the fresh capital to strengthen its growing North American business.
Founded in 2013, Socius is building a social powered storytelling platform. It helps publishers run interactive content marketing campaigns, increase advertising capacity and ROI, and augment their journalistic reach.
Daniel Butler, CEO of Socius explains: “Socius ha evolved from a simple social media aggregator to a tool solving the major challenges in the publishing industry. We are laser-focused on monetization and return-on-investment. We offer contextually relevant native ads and call-to-actions that are adblock resistant. These have a click-through-rate up to ten times higher than the industry average.”
Socius is an great choice for digital, PR and social media agencies, too, as they can run user generated content campaigns on the platform with unprecedented ease. Setting up and integrating a social hub can be done in a matter of hours.
Socius took part in Axel Springer’s Plug and Play Accelerator in 2014. The startup moved from Berlin to Oslo, and was recently named the Best Norwegian Bootstrapped Startup in the Nordic Startup Awards. The headquarters is in Oslo, but the the founders believe in a geographically distributed model.
Socius is running full websites, microsites and campaigns for leading blue chip clients including Condé Nast, Beck’s, MasterCard, Bridgestone, Triumph and Schibsted.