The Berlin-based startup Senic develops hardware and software that enables humans to interact more easily with their smart home. Today, the young company has announced a seed investment from venture capital firm Target Partners.
Tobias Eichenwald, co-founder and CEO of Senic stated: “We are thrilled to be working with Target Partners. They have deep knowledge of how to build a technology intensive hardware and software startup. They also understand how to develop and maintain a vision that can drive the creation of products that change people’s lives.”
Senic was founded in 2013 by Tobias Eichenwald, Philip Michaelides, and Felix Christmann within the Y Combinator program and has headquarters located in Berlin. The company’s first product Nuimo is a smart home controller that enables seamless interaction with in-home technology such as Sonos or Raumfeld multi-room speakers, Philips Hue light bulbs and smart thermostats. The Nuimo has received some of the top technology and design awards, including the Red Dot Design Award 2016. It garnered significant interest through crowdfunding campaigns and brought in preorders of over € 448,000. From August 31 to September 7 Senic is exhibiting at the IFA trade fair in Berlin with its new partner – renowned multi-room speaker manufacturer Raumfeld. The Nuimo can be purchased either through Amazon as a launch partner of the Amazon Launchpad program or directly through Senic.
The startup currently employs 10 people in Berlin. The team is innovating on unique ways to bring optical and speech interfaces to future device generations. In order to deliver on their vision of intuitive and immediate access to technology, the Senic team follows an interdisciplinary approach that combines the fields of engineering & lean manufacturing as well as design & psychology.
Wired.co.uk did the interview a year and a half ago with the team. Check it out and compare how the team has grown since then. To learn more about Senic’s first product Nuimo, watch the video below: