Product comparison platform Versus.com announces acquisition by the MenschDanke Group

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Versus.com, one of the world’s most sophisticated product comparison platforms, today announced that it has been acquired for an undisclosed sum by the Berlin-based MenschDanke Group.

The deal sees all of Versus.com assets and staff transferred to the MenschDanke Group with immediate effect. Versus, which had raised a total $3.8 million in venture capital, will continue to operate as a stand-alone business and brand.

The MenschDanke Group sees the deal as a perfect fit for its group of companies, which will cross promote Versus’ unique multi-lingual (supporting 18 languages) comparison engine (offering 160 million live product comparisons) and records more than 2 million unique web sessions per month and notes 1 million native mobile sessions per month. Versus is also based in Berlin and was founded in 2011.

The properties of the MenschDanke Group include gutscheinpony.de (a voucher and coupon business); schnaeppchenfuchs.com (an online discount shopping destination); and tripdoo.de (an online travel shop). In total, the Menschdanke Group had more than 70 million visitors to its group of companies in the last year and sales exceeded €750 million.

Ramin G. Farr, CEO and founder of Versus.com, said: “By combining the powerful and insightful product comparison platform that is Versus.com, with the scale and depth of offering of the MenschDanke Group we have the opportunity to add value to all of our millions of regular visitors. It’s been an incredible journey over the last four years and I’ve enjoyed the challenge of building Versus to the business it is today. I want to say a big thank you to the team that has worked tirelessly to make Versus such a success. With
the MenschDanke Group, Versus is in good hands.”

Clemens Weidenbach, COO and Altan Sarisin, CTO of the MenschDanke Group, said: “Following a lot of interest in Versus we are delighted to announce the acquisition which we see as the perfect fit for the consumer product websites offered by the MenschDanke Group. Versus offers a unique data-driven opportunity to enlarge our footprint internationally and to enhance our services to our broad customer base.”