The Swiss fintech startup MUUME just secured about € 2 million in growth funding in a fincancing round led by Frankfurt-based private equity company Heliad Equity Partners. The fresh capital will be used for the further market entry and the international expansion.
MUUME, which was founded in 2013, makes shopping and paying easy for consumers and businesses. With its concept for digital product data management and digital payment, MUUME is an innovative platform for digital self-service in daily consumption that consumers can use to effortlessly complete their purchases and orders in a customized manner on their smartphones. At its core, MUUME deals with the digitization of everyday consumption processes, whether for product information and product presentation, shopping in stores or on the Internet or for ordering and paying for a service. The top priority here is to offer the consumer clearly defined added values. MUUME relies on custom solutions aimed at the respective dealer here.
Thomas Hanke, CEO of Heliad Equity Partners stated: “We believe in the great potential and the USP of MUUME. We are pleased to join the company in its continued development and are convinced that MUUME will be successfully positioned in the Fintech market.”
Marco Samek, CEO & Co-Founder of MUUME said: “With Heliad, Hans Thomas Gross and the Family Office Keller, we have found three top investors who share our vision of digital self-service. This is an important validation for us. The funds will advance product development and geographic expansion.”