Stockholm-based smart home startup Glue raises $3 million in seed funding

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Glue, the Swedish smart home startup, enabling home access via mobile phones, today announces that it has raised $3 million in seed funding.

The fresh capital will be used to support the continued development of an ecosystem around in-home delivery of products and services.

Two of Glue’s new backers, former Tesla CPO Peter Carlsson and Rovio (Angry Birds) owner and Chairman Kaj Hed, join the board of directors and advisory board, respectively.

Glue enables people to give physical access to their home by using a mobile app and smart lock. With Glue, people can grant access to family, guests and trusted companies to deliver products and services while they are away.

The Stockholm-based company recently partnered with Swedish supermarket giant ICA and PostNord to launch in-home, direct to-the-fridge grocery deliveries.

Glue was founded in 2014 by former Facebook executive Diego Oliva and entrepreneur Carl Johan Grandinson. The latest round takes Glue’s total investment to $6.5 million.

Welcoming the new funding round and senior appointments, Glue co-founder Diego Oliva said: “We believe that Peter Carlsson’s strong background of building complex products that combine hardware and software into a unified experience and Kaj Hed’s experience in building some of the most downloaded apps of all time will be extremely valuable as we continue to improve and scale the Glue platform and ecosystem.”

Commenting on his appointment to the Glue board, Peter Carlsson said: “With Tesla, we changed how the world thinks about an entire industry. I am driven by these kinds of challenges and see similarities with Glue, especially how its hardware and software is making homes a lot smarter. Thanks to Glue’s solution, e-commerce and in-home-services are taking off for real and we will see many new companies and business models being established based on Glue’s ecosystem.”

To learn more about Glue, check out the video below: