Tradedoubler, one of Europe’s leading performance marketing companies, has launched the business accelerator programme TD Ventures to invest in and accelerate the growth of European startup businesses. A €5 million fund is available to invest into digital companies in the UK, France and Germany in exchange for equity.
Tradedoubler, which was founded in Sweden, is looking to invest in companies that can work with its existing business — such as publishers that are developing new business models — companies that complement its existing business and those that are pioneering new digital technologies. TD Ventures will invest up to €500,000 in a single company.
The programme is open to both early stage and venture-backed technology startups with a vision for innovation in the online marketing sector. TD Ventures provides participating companies with investment capital, mentoring from notable performance marketing business leaders and access to Tradedoubler’s worldwide network of over 180,000 publishers and 2,000 brands.
Matthias Stadelmeyer, CEO, Tradedoubler commented: “By establishing TD Ventures, we are continuing to build on our heritage of technology innovation, working with young businesses to accelerate growth and shape the future of our sector with this unique programme.”
Startups can apply on the Tradedoubler website with a brief description of their business and 200 words explaining why their company should be considered for the programme.
Applications will be reviewed by the TD Ventures investment panel, which is headed by Tradedoubler’s Chairman, Pascal Chevalier and Matthias Stadelmeyer, CEO. Pascal is a digital entrepreneur with a history of running and investing in successful online businesses. Matthias has been CEO of Tradedoubler for two years and has a good understanding of the digital marketing and e-commerce sector across Europe.