Rocket Internet’s Africa Internet Group, the largest e-commerce platform in Africa and parent company of Jumia, today announced a partnership with Orange to accelerate the growth of the company and seize development opportunities on the continent.
In line with the partnership, Orange – one of the leading telecommunication operators in Africa – will make a €75 million equity investment in Africa Internet Group. Orange will become a shareholder of Africa Internet Group alongside existing shareholders MTN, Rocket Internet, Millicom, AXA and Goldman Sachs who invested €300 million a few weeks ago.
Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia and Africa Internet Group stated: “We are thrilled by Orange’s equity investment and are eager to translate our strategic partnership into unique offers for our customers. Jumia and our other online consumer services give millions of African consumers an opportunity to access and transact with local companies in a new and very convenient way. With Orange’s support and expertise, combined with that of our existing long-standing shareholders, we will be able to further improve our service offerings and the customer experience while continuing to invest in our infrastructure,”.
Jumia, which was founded in 2012, has built a strong presence in several key African markets where it will now be able to further improve its offering and customer experience thanks to this partnership, in particular in key countries such as Morocco and Egypt.
Jumia is Africa’s leading online e-commerce platform with a presence in 11 countries. The young company has transformed the way that African consumers shop by offering them the opportunity to buy everything from fashion items to consumer electronics to home appliances all online. Jumia is part of a larger ecosystem of online and mobile consumer services which includes Kaymu (shopping community), hellofood (food delivery), Jovago (hotel booking) and classified ads Vendito (general merchandise), Lamudi (real estate), Everjobs (jobs) and Carmudi (vehicles).
Oliver Samwer, CEO of Rocket Internet said: “The partnership will allow Jumia to further improve its position as the leading ecommerce platform in Africa, and we anticipate significant synergies with Orange in markets which have tremendous potential.”
Stéphane Richard, Chairman and CEO of Orange, stated: “With this strategic investment, Orange now has the capacity to play a leading role in the fast-growing e-commerce market in Africa. This acquisition is combined with the signature of several important partnership agreements that will create value for all parties. In particular, across the twelve countries where we have a common presence, this investment will enable us to significantly develop our ability to market products and services developed by Orange Middle East & Africa over the Internet. This operation, initiated by our corporate investment fund Orange Digital Ventures, is fully aligned with our strategic plan, Essentiels2020, particularly with regards to our ambition to reinvent customer service, develop the digital channels and services offered to customers as well as our ambition to develop our activities in Africa and the Middle East.”