Feedbackly secures €500K in funding to launch the ultimate tool for improving customer experiences

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Feedbackly, a Finnish startup dedicated to improving customer experiences and helping companies to increase their sales, has gathered new funding worth €500K to bring their total funding to €740K. The fresh capital comes from several sources, including East Wings and Birch Venture.

The Helsinki-based company was formerly known as Tapin Feedback and rebrands itself to speed up their global expansion. With Feedbackly, companies can gather feedback from their customers in all potential touch points from bricks-and-mortar stores to eCommerce sites and even email and SMS.

“Our new approach brings with it a new name and branding that we are really excited about. The name Feedbackly really represents what we do and what our customers can do with us”, tells Feedbackly CEO, Jaakko Männistö.

The fresh capital will be used to bring the new software to the market this spring, 2016. It will also fuel Feedbackly’s international growth with new opportunities opening up globally, and especially in Sweden, UK and Germany.

“We really can offer companies a modern way to improve their customer experience with our all-in-one package and help them quite literally save thousands of euros a year, compared to the old way of gathering and getting the best out of customer feedback”, says CEO, Jaakko Männistö. He continues: “Measuring customer experiences is a growing trend and some companies are already considering it as a competitive advantage for themselves. It’s really working too”.

The toolkit works with a software-as-a-service (SaaS) principle and brings several benefits to companies using it. Companies can gather in-depth information on what their customers think about them in every step of the customer journey, create satisfied customers and improve sales. Feedbackly (formerly known as Tapin Feedback) was founded in 2012.