Amsterdam-based crowdsourcing platform Roamler raises €4.5 million in new investment round

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Roamler, an Amsterdam-based startup that offers revolutionary solutions for retail execution, has completed an investment round of €4.5 million to accelerate the company’s expansion. The fresh capital comes from Endeit Capital and Roamler’s management.

The Roamler platform facilitates people who want to earn money on a flexible basis by being on call for various activities. The young company has already established a reputation in the retail market, where the Roamler Retail platform, and its crowd of Roamlers, has provided manufacturers and retailers, such as Coca-Cola and Procter & Gamble, with valuable insights into what’s happening on a day-to-day basis in stores in 14 countries worldwide. Recently, it has launched a second platform called Roamler Tech, focusing on the installation market. As a first step, it has entered into a partnership with Eneco installing their advanced new Toon thermostat. Roamler was founded in the Netherlands in June 2011.

Jeroen ten Haave, CEO of Roamler stated: “I am proud that, together with Martijn Nijhuis and Wiggert de Haan, the founders of Roamler, we can continue to expand the business. We will use this investment to improve our international growth and accelerate development activities and, most importantly, fulfil our mission: changing the way people work. Working nearby, when it suits them and for a fair reward.”

By acquiring a substantial minority interest in Roamler BV, Endeit Capital enters into the so-called “Gig Economy” for the first time. According to Hubert Deitmers, Founding Partner of Endeit Capital, Roamler is uniquely positioned to capitalise on this trend towards a new way of working. He stated: “A similar model to Uber, but focused on the retail and technology market. I’m excited about working together again with Jeroen ten Haave and developing the company successfully. We were also shareholders in his previous company Unamic/HCN, which was sold successfully to Xerox in 2011.”

Check out the video below to learn more about how Roamler works: