Berlin-based cross-channel marketing platform CrossEngage scores seven-figure investment

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The marketing technology startup CrossEngage has successfully completed a seed financing round by securing a seven-figure package from Project A Ventures, Capnamic Ventures, IBB and a group of other VCs and angel investors. The startup’s growing team, plans above all to push product development as well as the acquisition of further customers with the new capital.

CrossEngage was founded in 2015 by Dr. Markus Wübben and Manuel Hinz. The startup provides cloud-based software which enables companies to direct their marketing campaigns across all channels in such a way that their customers are always addressed with one consistent marketing voice. This ensures that customers receive co-ordinated appeals, for instance through E-mail, Facebook, WhatsApp or even postcards. CrossEngage takes care of the gathering and consolidation of user data and offers advice on which appeals to send to whom through which channels. At the same time, the delivery of the campaigns is however still left to the existing marketing tools of the respective individual channels, with which the platform is connected through programming interfaces, or APIs. This has the advantage of not requiring the replacement of the company’s existing marketing infrastructure, making integration of CrossEngage relatively easy.

Manuel Hinz, founder and Managing Director of CrossEngage, commented: “We are delighted that we have already been able to win over such a large number of respected business angels and VCs with our business model at this early stage in our development. Together with our team, we would like to develop CrossEngage into one of the leading cross-channel marketing platforms.”

Dr. Florian Heinemann, founder and Managing Director of Project A Ventures, said: “The ability to orchestrate all marketing channels for each individual user at the appropriate point in time is a large and relevant step in this direction. CrossEngage offers companies the perfect software solution to realise this objective.”

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