Feeligo, a Paris-based startup specialized in the creation and management of native ad campaigns with rich media content (Stickers, Gifs, Videos) inside digital conversations, announces it has raised € 1.5 million from Iris Capital.
This funding will help support the company’s growth driven by its pervasive technology, and fuel its ongoing international development, notably with the opening of a New York office.
Feeligo was founded in 2012. Its technology provides brands with viral reach inside digital conversations (messaging, web communities) through the creation and management of dedicated rich media content. Audiences discover this content directly through their favorite websites and apps or thanks to a mobile keyboard called StickerPicker: free to download on every App Store and compatible with short messages and the most popular messaging apps (iMessage, Facebook Messenger, WhatsApp…).
With Feeligo, brands can now target specific audiences at the right moment. The audience can be segmented based on demography, interest, behavior, and on selected mediums. Top leading brands in luxury, entertainment, FMCG have already used Feeligo directly or through their agencies. Disney, L’Oréal, Procter&Gamble, 20th Century Fox and Carrefour among others have launched successful campaigns with Feeligo and top media agencies such as Havas or Publicis rely on Feeligo’s technology for their clients’ campaign needs.
In less than eighteen months, Feeligo has built an audience of 600 million monthly active users across the world, present on a large premium inventory composed of the most important messaging communities and leading vertical communities, establishing the company as the global leader in rich media content recommendation within mobile and social conversations.
