Amsterdam-based CustomerGauge raises $2.5m Series-A round and expands to the US market

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CustomerGauge, an Amsterdam-based company offering customer success software solutions, today announced it raised $2.5million in Series A funding, led by Newion Investments. The funding will be used to aggressively grow its engineering, sales, marketing efforts and to expand to the US market.

Founded in 2008, CustomerGauge already counts hundreds of customers in Europe, including BMW, Philips, Electrolux, Wolters Kluwer, Canon and AEGON.

Many of these clients are using the Net Promoter® system from CustomerGauge to improve customer retention. CustomerGauge powers “Customer Success” in companies – a growing trend that focuses on increasing revenue from existing customers. Their Software-as-a-Service (SaaS) solution blends Net Promoter Score, customer engagement metrics and revenue to provide Customer Success metrics, which is especially effective in B2B enterprises. CustomerGauge measures 20 million contacts a year and has integrations with platforms including SalesForce, which provides easy to action tools for front-line sales and support staff. Check out the video below in order to learn more about what CustomerGauge offers.

Newion Investments, a leading Dutch B2B Venture Capital firm, led the round, which is the first external funding that CustomerGauge has taken. Patrick Polak, Managing Partner of Newion Investments, will be joining the Board of CustomerGauge.

Adam Dorrell, co-founder and CEO of CustomerGauge, stated: “Our solution makes it easy for everyone in the organization to drive growth – from C-suite to front-line staff. This is the perfect time for us to scale and we are delighted to get the endorsement and support of a great set of investors in this Series A round.”