Sentiance raises $5.2 million in Series B financing round led by Samsung Catalyst Fund

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The Belgian startup Sentiance has just announced that it has closed $5.2 million in its most recent round of funding. The new investment enables Sentiance to enhance the company’s focus on the Internet of Things. Sentiance provides Ambient Intelligence by filtering meaningful commercial data out of users’ direct environment which is automated through a proprietary sensor fusion platform. The platform empowers companies to build behavioral profiles of connected users and enrich those profiles with personalized, predictive and context-aware services.

“Ambient Intelligence will help smart devices to be sensitive and anticipate people’s needs in a personalized way,” says Sentiance CEO Toon Vanparys. He continues: “Sentiance wants to spearhead this evolution with an expert team in machine and deep learning methodologies. We want to create the market leading real-time platform for contextualization going far beyond mere location-based services. The industry needs experts to unlock the aggregated mass of data these sensors reveal but with a personalized, proactive and preventive scope. We strongly believe that consumers will live much more in sync with connected devices by 2020.

The new funding closely follows an earlier financing round of $2 million in January 2015. According to Sentiance, the new round of funding was achieved earlier than expected and gives the company additional resources to undertake and more rapidly complete its groundbreaking development projects.

Currently Sentiance employs 21 people, with 16 in engineering. Headquartered in Antwerp, Belgium, Client Success Hubs will be created in Asia and the U.S. in the next six months.