The Paris-based startup Deepomatic today announced the closing of a $1.4 million seed round from Alven Capital and a range of business angels, including Pierre Valade, co-founder of Sunrise, and Jean-Charles Samuelian, cofounder of Expliseat.
Deepomatic, which was founded in 2014, automatically monetizes images published by web and mobile medias, by leveraging deep learning based algorithms. With a simple snippet of code added to their website or app, publishers can now get their images scanned by algorithms that detect and identify inspiring products (e.g. fashion products). By combining the automatic understanding of precise product attributes and the comparison of patterns and colors, Deepomatic links those images to e-commerce products which are the same or very similar. From the visitors’ perspective, a “buy button” allows them to shop any of those products directly from the images. It provides the medias with a new way of monetizing their content while helping out their users to find the products they are inspired by.
As traditional advertising is threatened by the rapid adoption of adblock solutions and the
challenge to monetize on mobile, Deepomatic represents a new way of monetizing online publications, while providing a valuable service to visitors and users.
Deepomatic has been founded by three friends: Aloïs Brunel (CPO), Vincent (CTO) Delaitre and Augustin Marty (CEO). The French startup currently employs a team of 7
persons, mostly constituted by engineers and researchers, and is hiring to consolidate
its research efforts and product team.