zeotap, a Berlin- and Bangalore-based startup that helps telecom operators activate and monetize their data assets, today announced Series A funding of $6.4 million from Capnamic Ventures, Iris Capital, prominent angels and existing investors. The fresh capital will be employed towards zeotap’s international expansion as well as to substantially grow its global technology centre in Bangalore, India.
zeotap’s carrier-grade platform aims to make some of the most comprehensive deterministic data sets, largely inaccessible until now, available to the mobile advertising market. Importantly, it ensures compliance with strict privacy legislation and zero data leakage for operators. zeotap works with publishers and supply-side platforms to optimize yield as well as advertisers and demand-side players to make ad buying more efficient. The startups’s current client portfolio already includes some of the largest telecommunications companies in Europe and Asia.
zeotap was launched in November 2014 by a team with extensive experience at Vodafone, IBM and Fyber (RNTS Media) as a data platform to connect MNOs with the app and advertising ecosystem. In addition to the investors mentioned in the beginning of this article, zeotap is also backed by the HitFox group and prominent angels including former executives at Deutsche Telekom, McKinsey, GfK and AOL.