HomeFinland-StartupsFinnish online yoga service Yoogaia goes global with $3M investment

Finnish online yoga service Yoogaia goes global with $3M investment

Yoogaia, the world’s first interactive yoga studio, announces the closure of a $3 million seed investment round from Nokia Growth Partners, Inventure, Sanoma Ventures and Point Nine Capital. This new funding allows Yoogaia to continue with its international expansion, hire key talent and improve customer experience in mobile devices.

Yoogaia is the world’s first live, interactive online yoga studio with a mission to bring easy wellbeing for all utilising the latest technology. It brings interactive yoga, pilates, core and barre classes to your home, in real-time. The studio is where you are, allowing you to exercise in the convenience of your home with professional teacher instructing you personally via webcam. Founded in 2013, Yoogaia has grown rapidly, reaching 50,000 users in over 50 countries since its launch. The company has three studios in Helsinki, London and Hong Kong. It will launch the world’s first interactive live yoga application in september for Apple mobile devices globally. Yoogaia will also begin to offer yoga classes in German.

“We have an extremely loyal customer base that finds true value in our offering, attending classes several times a week on average. This investment enables us to serve customers’ needs even better, making everyday wellbeing more accessible to more people around the world” says the CEO of Yoogaia, Mikko Petäjä.

“Yoogaia has created a beautiful and differentiated product that truly sticks out in the online fitness market – and the numbers show that users really love it. We are impressed by what the team has achieved since launch and are thrilled to be part of the journey going forward” says Nicolas Wittenborn, Point Nine Capital.

Ieva Treija
Ieva Treija
Ieva Treija has joined EU-Startups.com in August 2015. She has two passions: marketing and startups. Background in journalism helps her to put both passions together and come up with exciting stories for the readers. Ieva lives in in Riga (Latvia).

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