The ‘flowers through the letterbox’ gifting company has closed a £2.5m Series A funding round, led by MMC Ventures, alongside existing angel investors – Samos, Indian outfit Catamaran Ventures and angel investor Scott Sage.
Co-founders Aron Gelbard and Ben Stanway set out to use technology to create the UK’s most loved flower brand. They developed their award-winning letterbox packaging to enable a bouquet of fresh flowers to be delivered through a standard UK letterbox. iPhone and Android apps allow the user to select and send fresh flowers in under 30 seconds, while on the go. The Telegraph states that the company intends to provide same-day delivery in London and next-day delivery nationwide by the end of the year. Now the company offers both one-off orders and subscriptions for its monthly flower delivery offering. Bloom & Wild delivers thousands of boxes of flowers each week and 70pc of orders are generated on mobile devices.
The owners of the company are going to use the funding to support further website and app development, investing in the UX, design and development teams, and to trial new products. Announcement about the new investment comes the week after Bloom & Wild announced their iOS app supports the newly launched Apple Pay. It was one of the first businesses in the UK to offer Apple Pay this month.
Aron Gelbard, co-founder and CEO of Bloom & Wild: “The ability to place orders in seconds via our app and website, and to receive freshly cut and beautifully presented flowers through the letterbox, is clearly resonating with customers, and now with investors. Today’s funding marks an exciting next step – we look forward to working with Camilla and the team at MMC as we continue improving the proposition.”
Camilla Dolan, investment director at MMC Ventures: “Aron and the team have built a fantastic product with Bloom & Wild, which we are really proud to be supporting. We’ve been particularly impressed with the approach they have taken to applying technology to creating a perfect gift experience for flower lovers. The MMC team have significant experience in supporting and helping to scale on-demand businesses, so we’re excited to start working closely with the team over the coming months.”
If you are interested in the topic, check out also the article from The Telegraph on different boxes that can be delivered to you door.