Vaniday, an international booking platform for beauty and wellness services, announces it has secured a €15 million investment from Rocket Internet and other partners.
Company has been active since March 2015 and operates in Italy, UK, France, UAE and Brazil. It has already signed approximately 1500 salons and its bookings display double-digit growth rate on a monthly basis.
Vaniday provides CRM, marketing and online-booking tools for the partnered salons and is looking to further fill the market gap with its new investment:
“The beauty and wellness industry is estimated to reach a EUR 400 billion value by 2018 and yet, it is still one of the few segments that has not yet fully transitioned from offline to online. This presents an enormous opportunity for us and we are determined to seize it and continue expanding a company on a global scale. This investment equates a tremendous boost of confidence in our vision to revolutionize this market. We will use it to further grow in existing and new markets, as well as further optimize the experience for our customers.” – says Maxime Legardez, the company’s CEO and founder.
Rocket Internet has already built similar successful ventures such as Westwing, Dafiti and Glossybox and its expertise can help Vaniday enable beauty and wellness services to become just as accessible as other industries have made their products and services over the past few years. However, this may be proved challenging since many customers have not previously booked their appointments online and raising awareness of such tools seems to be the primary task at hand.