According to the Helsinki-based startup Tellyo, online publishing has increased the speed at which reporters have to respond to big news and happenings on TV. The startup says that reporters have been missing a tool to get those videos into the cloud as quickly as they can write. This is why they created Tellyo Pro, which opens up access to live and past TV shows, sports and other online streams to reporters, so they can use any parts of those programmes in their articles as video clips.
In addition, online video ad revenues are steadily growing all over the world; in the US, online video ad format grew 56% over 2014. Meanwhile, traditional media is struggling to make up shrinking print revenues.
Kimmo Koivisto, the CEO of Tellyo, stated: “With Tellyo Pro, publishers can boost their own online video ad revenues. By replacing images with video clips in their articles, journalists both engage more readers and earn money from the ads shown with the video clips.”
Tellyo Pro has already been piloted with Finnish MTV; the Tellyo Pro clips published on MTV received more than 250,000 daily views. Mari Rasimus, Executive Producer and head of social media at MTV, said: “During live events speed of publishing is critical for maximum engagement. Thanks to Tellyo Pro we’ve been able to share highlights of TV shows in near real-time.”
Tellyo Pro will launch at the Arctic15 conference in Helsinki, where the presentations will be made available to reporters to edit and publish the most interesting clips in their articles. Watch the video below to learn more about how it works:
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