The magazine building platform Styla today announced a €2.5 million seed funding round led by Redalpine Venture Partners and contributed to by prominent angel investors like Christophe Maire. Styla will use the funding to build its technological lead in the market, grow its sales and development teams, and accelerate its growth.
The company’s innovative technology is the first to fully automate the process of creating beautiful print-style magazines online. Launched in 2012 and headquartered in Berlin, Styla’s patent-pending layout engine does not require any design, formatting, or development work, allowing anyone to create an online magazine in minutes.
At the same time, Styla automatically integrates eCommerce capabilities into its editor, making all products displayed directly shoppable from within the magazine. According to Styla, this, along with the magazine experience, leads to 36% higher sales conversion rates and increases customers’ average time on site to 4.5 minutes.
Peter Niederhauser, Managing Director of Redalpine Venture Partners, stated: “In just two years, the team at Styla have developed a disruptive technology that has the potential to become the global standard for content commerce. Such outstanding success in such a young company made Styla the ideal investment for Redalpine.”
Styla has already attracted major companies to its platform, including Graziashop from Grazia magazine, the TV network RTL Group via its fashion site Blogwalk, Rocket Internet companies Zalora and Lamoda (…). Styla also counts retailers, brands, and eCommerce companies across the verticals of fashion, interior design, sports, beauty, and travel as its clients.