Marley Spoon, the convenient recipe box delivery service from Europe, launched in the US today. The US launch comes five months after landing in the UK and the Netherlands and just weeks before going live in Australia. The fast-growing Berlin-based startup also announces an additional $3.5 million Series A2 round from Lakestar to finance international growth.
Founded in 2014, Marley Spoon provides easy-to-cook recipes with farm-fresh ingredients, and offers high flexibility to customers in deciding what—and when—to cook. With tasty recipes from around the world, Marley Spoon aims to bring delightful, everyday cooking into the kitchen.
“We see a lot of potential in creating direct-to-consumer brands in the grocery space”, said Lakestar partner Henrik Persson. He continued: “The team at Marley Spoon impressed us with their proven ability to build and execute a fast growing international Internet businesses and with their deep and nuanced passion for delicious food”.
“It couldn’t be a better time to bring Marley Spoon to the US—the world’s biggest e-commerce market,” explains founder Fabian Siegel. He added: “There are hugely interesting forces converging in the food scene with the rediscovery of home cooking: the growing focus on local, quality ingredients and the never-ending quest for convenient solutions to healthy eating.”
Fabian Siegel, former co-CEO of Delivery Hero, and Till Neatby, former CEO of the Latin-American chain eatery MexAttax, joined forces to launch Marley Spoon in August 2014. This month, Jennifer Aaronson, former Editorial Director of Food and Entertaining at Martha Stewart, together with Jasper Heyden, former Rocket Internet; and Monica Noh, Parsons School of Design alumnus and former fashion entrepreneur; brought Marley Spoon to the US. The company is now based in New York and Berlin.