HomeUK-StartupsUK-based Neteven partners with Alibaba's Tmall to help European retailers enter China

UK-based Neteven partners with Alibaba’s Tmall to help European retailers enter China

Online marketplace management provider Neteven has announced the launch of a new offering in collaboration with Tmall Global (Update – July 2023: The website seems to be out of use, and we therefore deactivated the original link). Their objective? To help European brands sell to Chinese consumers via Alibaba Group’s Tmall Global marketplace.

Neteven has worked closely with Tmall Global to launch a fully managed solution, to allow European brands to launch their business across China’s vast consumer market. The solution includes the technical integration of the Tmall Global marketplace within Neteven’s platform and the adapted services for brands. Opening up new growth drivers for brands and retailers in fashion, home and garden, kids, accessories and many more categories, Neteven’s customers can now sell their products to the Chinese market to drive incremental revenues.

Launched in April 2008, Tmall is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. Tmall Global allows international brands and retailers to sell on China’s largest third-party platform, with very few localisation constraints. For example, overseas companies without Chinese business licenses are eligible to apply to sell on Tmall Global. Orders can be fulfilled and shipped from outside of China, and customer payments are settled in the preferred origin currency such as US dollars, euros, etc.

For the past 10 years, Neteven has collaborated with leading brands and marketplaces to provide its clients with a comprehensive offering. Using Neteven’s platform, brands and retailers are now able to manage their full online selling process on Tmall Global, from translation to product creation, from stock to orders management. Thanks to the API integration of Tmall Global within Neteven’s software, European brands and retailers now have access to the most effective entry point for China’s e-commerce market.

Greg Zemor, CEO of Neteven said: “Following our European expansion, more than half of Neteven’s clients are now based outside of France. All our European clients use our solution to trade locally, in Europe or in the US. The logical next step was to open their distribution to the largest and fastest growing e-commerce market in the world – China. Beyond technology, we needed to offer the market a good value proposition. Neteven’s solution is more than a software. It provides its clients with an end-to-end access to large marketplaces and their audience of active buyers. Like we did with all our integrations, we had to find the right partners to match with our clients and marketplaces demand. We are now deploying our clients on this huge market and look forward to making our collaboration with Tmall Global a great success.”

Shaoming Yang, Head of Tmall Global Europe commented: “Europe is a key strategic focus for Tmall Global and our aim is to help brands and retailers reach Chinese consumers that are eager for their products. To extend our reach we work with trusted and respected organizations such as Neteven to build an ecommerce ecosystem that works for both consumers and brands.”

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Marko Srsan
Marko Srsan
founder @TimePrepCFA, blogger interested in startups and VC along with social media and project management, a drummer and a passionate FC Bayern Munchen fan :)

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