Teads, the leading global video advertising platform, today announced an increase of its financing by $ 30 million, 50% was raised from an increase in capital, while the other 50% takes the form of a mid-term line of credit. The increase in capital is supported by existing investors Gimv, Partech and Elaia as well as BPI.
According to Pierre Chappaz (Executive Chairman, Teads), the new investment will allow Teads to speed up its growth on a global scale. The fresh capital will be used to focus on technology innovation, the US market as well as new markets including Brazil, Russia, South Korea and Japan.
Founded in 2011 and headquartered in Paris, Teads develops software for online video advertising. The young company offers publishers and brands an innovative video SSP (Supply Side Platform) which publishers use to create brand new video advertising inventory and drive incremental revenues, either through their own sales teams or with help from Teads.
Teads’ advertising formats appear within editorial content, rather than video. These formats are a good way for brands looking for high quality environments in which to distribute their video advertising campaigns. Watch the video below this article to learn about Teads’ inRead solution.
Teads already became a major player in the global video advertising market and has 350 employees across 25 offices worldwide. The young company achieved an estimated revenue of close to $95.6 million in 2014, an increase of 65% on 2013 ($58.1 million). According to Teads, 180 new hires are planned in 2015 to support operations globally.
