TheFashion.com, a discovery platform that aggregates a multitude of fashion sites into one online destination, has closed a $1.7 million seed funding round led by North East Venture Capital and The Danish Growth Fund.
Based in London and Copenhagen, the fashion startup plans to use the funding to grow its platform and expand to other countries in Northern Europe – primarily Sweden, Germany and the Netherlands. TheFashion.com raised $400,000 of angel investment in 2013 and officially launched in the UK, US and Denmark in May 2014.
TheFashion.com brings together leading fashion stores and enables users to cross-shop millions of fashion products all from its own website. The website has a store-like interface and uses algorithms and machine-learning technology to adapt to users’ tastes, showing them products and similar items they like. Partners include large online retailers like ASOS, Farfetch, My-Theresa and TheOutnet as well as several hundred smaller national online shops.
A key feature of the site is its real-time content: if an item has sold out at a retailer, or if it’s gone on sale, that information will be live and up to date on TheFashion.com.
Kasper Vardrup, Founder & CEO of TheFashion.com explains: “Our ambition is to create a one-stop destination for finding the product you love. We want to make online shopping experience quick, simple and personal.We believe a great shopping experience comes from simplicity, curation, and personalization. We want to give our users an effective way to find the products they love.”