Brand a Trend, a cloud-based text analytics company located in Heidelberg, today announced a $4.5 million round of funding that it will use to push into the US. The investment comes from two unnamed European family offices.
The young company also announced that it will add more features to its flagship product SUMMICS, which lets users monitor expert and mega communities as well as customer feedback in real-time.
Founded in the beginning of 2013, Brand a Trend focuses on the creation of a new generation of text analytics software for forum moderators, customer insight and brand managers. According to Brand a Trend, an increasing number of companies realise that in-depth customer communication is not happening on the much hyped social channels but in expert communities and forums. To monitor and analyse high content and quality sources requires a cutting edge language engine as well as a fully autonomous topic detection system.
Brand a Trend aims to offer the most advanced solution and recently represented Germany at the well renown Silicon Valley Tech Cup with their proprietary listening tool SUMMICS.
Markus Schneider, CEO of Brand a Trend, says: “Many of the bigger players, in markets such as finance, video games or automotive, have realized that listening to what their customers say equals better business. There is a wide choice of tools to follow the ups and downs of social media channels but little when it comes to text content beyond 140 characters. Considering that over 90% of all relevant consumer conversation is not happening on social channels but on expert bulletin boards and forums, this is a huge market for our technology. The core strategy of our business is simplicity and speed. Due to our fully automated backend, we are able to setup any client’s request within 24h and offer a simple to use, no-training required, listening solution – at a price that is unbeatable.”
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[…] Brand a Trend, a cloud-based Text Analytics company located in Heidelberg (Germany), today announced a $4.5 million round of funding that it will use to push into the US. It will add more features to its flagship product SUMMICS which lets users monitor Expert and Mega Communities as well as customer feedback in real-time. […]