HomeFundingHow to get investors excited and throw money at you!

How to get investors excited and throw money at you!

Every day, startups everywhere are pitching for funding, all over the world. But only a few succeed. Isn’t there enough money? Well, there is, but… there are just an awful lot of sub-optimal pitches. Startups tend to mistake an investor pitch for something other than a simple sales pitch. Basically, it’s not! It’s to sell the idea (shares, equity) to investors, as simple as this is. Because investors are also human beings and their psychology isn’t any different than from the rest of the world.

So when it comes to your pitch, make sure to focus on the right selling technique! Joachim Guenster just published a great manual on how to do that. It’s called “Sebastian and the best sales strategy in the world” and is available for free in app stores around the world or through StorySculptor.net.

This e-book is about a salesman (could be an entrepreneur pitching to investors) who is peppering customers with rapid-fire facts and figures. His ideas and product were unique and clearly superior to competing brands, but this was still not enough to convince potential customers to buy the product. He attends pitch seminar upon pitch seminar, growing increasingly frustrated that he’s standing still. Eventually, he runs into Joachim Guenster and learns to captivate investors with stories, not facts.

This changes a lot for the salesman. The stories worked, not the facts. The stories created an emotional connection for the customer that pure facts simply cannot, and almost all of his sales pitches are successful. He also receives a flood of word-of-mouth advertising, which increases his sales even more.

The ‘how to’ is described in detail within Joachim Guenster’s free e-book, teaching you how to achieve this level of success and get investors excited and all fired up. This is the story of someone who set out to become a super successful salesperson and found a fun, effective way to meet his goals.

Joachim Guenster was also a judge for the pitch competition at our recent EU-Startups Conference. He is a successful sales expert who enjoys helping startups around the world. To learn more about Joachim’s sales strategy, check out the presentation below:

By the way: If you’d like to stay up-to-date regarding startup news and interesting opportunities, make sure to subscribe to our free weekly EU-Startups Newsletter.

Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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