Stockholm-based Videoplaza acquired by Ooyala

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Stockholm-based Videoplaza, has been acquired by Ooyala, a subsidiary of Telstra, which powers video for hundreds of broadcasters and media companies.

After having raised $17.4 million since being founded in 2008 and being in the increasingly-important market of video advertising, Videoplaza announced today on its website that it is joining forces with Ooyala to achieve the mission of helping broadcasters and publishers build a profitable and sustainable business in the internet-delivered TV world in a much more meaningful way.

Having Videoplaza onboard, Ooyala can now address everything from content acquisition, playback, ad serving and personalized content. As it is planned, Videoplaza will be unified into a single offering for their customers over time.

The details of the deal were not announced, but Videoplaza’s customers include many “tier one” media, including half of Europe’s broadcasters with good traction in the Asia Pacific region, suggesting good money is moving through the platform. In the U.S. alone, as their press release points out, digital video ad revenues will increase more than 40% this year, compared to just over three percent growth for TV advertising.

On the company’s blog, CEO and founder Sorosh Tavakoli said: We are heavily investing in R&D in Stockholm, and across the wider business. To get a feeling, we currently have over 20 open positions across our various geographies. What this means for our clients is more innovation, at a faster pace, to differentiate and grow their business.”