Shoppable videos: London-based Smartzer raises $400k

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Smartzer, the London-based startup that makes videos shoppable, has secured $400k in funding from business angels. The funding was partially used to launch the product, in partnership with The British Fashion Council, at Vodafone London Fashion Weekend in September 2014.

At the London Fashion Weekend, visitors were able to shop THE OUTNET.COM trend shows, along with designer fashion films by Emma Shipley and Muubaa – using the shoppable video technology displayed on Giant iTab touch screens. The videos allowed viewers to click on their favourite pieces from the catwalk, creating a personal Wishlist which was then sent to them via email for reference including an option to click through to ‘buy now’.

The retail focused technology of Smartzer, which the company started creating in 2012, enables a nice shopping experience via interactive videos, right through to actual purchase.

Smartzer has also partnered with the high-street fashion brand Whistles to make their Spring / Summer ‘15 Collection interactive, bringing Whistles to the forefront of the retail tech revolution. The four minute video, available on the Whistles website, showcases Womenswear and Menswear – using Smartzer’s innovative technology, shoppers are able to click on their most coveted items to access further information and create a personal Wishlist through Whistles Notify Me service. Those who register interest will be the first to know when the item has dropped in-store.