Fyber, a leading advertising technology company, announced today that it is being acquired by RNTS Media, a global digital media company, in a cash-and-stock transaction. As a result of the agreement, Fyber will become a subsidiary of RNTS Media and will continue to operate as an independent business unit under its existing leadership team.
Fyber (formerly SponsorPay) is a leading advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile supply side platform, serving approximately 150 million unique users per month. On the other side, RNTS Media, is a global digital media company headquartered in Berlin. It owns a group of businesses that develop diverse technology platforms and content that improves the ease of use and trustworthiness of modern multimedia services.
Through this transaction, Fyber will gain access to public capital markets and to a broad range of resources to enable strategic market growth in new vertical sectors and penetrate key geographic regions. The transaction will also allow the company to further innovate and accelerate the development of its mobile supply side platform and support the plans to hire 60 more employees globally by the end of the year. As of September, Fyber’s U.S. base in San Francisco has already tripled the number of employees in 2014.
The addition of Fyber will dramatically expand the product offerings of RNTS Media, and Fyber will become the centerpiece of RNTS Media’s future strategy. The new alliance will enable the joined companies to expedite penetration into new regions and markets globally.
Andreas Bodczek, CEO of Fyber, that will become Managing Director and CEO of the RNTS Media Management Board, says: “This transaction is another great milestone for Fyber, as it allows us to super charge our product innovation and enhance our technology and services to meet the complex monetization challenges that mobile developers face today. By joining RNTS Media, Fyber will be armed with the right resource to be able to rapidly scale our operations and seize the $18 billion mobile ad revenue market.”
Ryan Kavanaugh, RNTS Media Supervisory Board member, said: “The confluence of RNTS’ cross-platform digital media expertise and the agility and ferocity of a transatlantic startup company is powerful. Over the years, Fyber has steadily established a solid position in the digital advertising space and the company has an impressive leadership team. Fyber is an attractive partner to leverage for our networks around the world, and will become a tech gateway for RNTS to the mobile app ecosystem.“