Adsquare, Europe’s leading platform for mobile audience targeting, has raised a Series A round of $4.3 million from venture capital firm Target Partners.
Adsquare’s Series A financing will serve to accelerate the Berlin based company’s growth and international expansion. Additionally, adsquare will constantly improve their portfolio with new product innovations.
Adsquare’s mobile audience targeting platform bridges the gap between consumers’ offline behaviour and digital advertising. The startup enables advertisers , for the first time ever, to conduct campaigns tailored to wherever their target group happens to be, thereby increasing the effectiveness of the advertising message and minimising waste. Its approach is made possible by analysing the current local context of anonymous users in real time, based on billions of data points.
Tom Laband, co-founder and CEO of adsquare says: “Where people go and when they go there are much stronger indicators of their personal interests and intentions than analysing the apps they have used. adsquare has been able to prove this with various successful campaigns and A/B tests for different verticals and clients.”
adsquare provides advertisers with dynamically modelled audiences and a wide range of audience attributes through its partnerships with ad networks, publishers, and programmatic advertising platforms. As an official AppNexus data partner, adsquare enriches billions of requests on a daily basis from supply partners such as MoPub, Smaato or PubMatic.
Adsquare was founded in 2012 by Sebastian Doerfel, Tom Laband und Fritz Richter. The company was seed-funded by bmp managed Frühphasenfonds Brandenburg, Berlin Ventures and various business angels. With its exceptional, ePrivacyseal certified technology, the company has already successfully delivered campaigns for brands such as Vodafone, Europcar, HRS and Deutsche Bahn.
Olaf Jacobi, Partner at Target Partners says: “For consumers the smartphone is the leading medium but the gap between mobile use and advertising spend remains hugely disproportionate. Advertisers often bring up diversity of devices, cookie restrictions and a lack of targeting options as reasons for restraining. This is where adsquare and its disruptive technology comes in.”
Laband adds: “We are very pleased to have found Target Partners as an experienced venture capitalist. Along with our existing investors, we are well positioned for future growth.”