Today, Munich-based e-commerce company STYLIGHT, is pushing their global efforts to a greater extent – it is adding its first two international offices to its family: London and New York.
STYLIGHT is the online place to discover and shop fashion you love from the best online stores, having been available in 14 countries worldwide since 2008 and representing one of the fastest growing online fashion destinations. For this reason, it’s no surprise that the brand is expanding internationally.
The next European branch of the German startup will be located in the fashion metropolis, London. Despite the new nature of its office space, STYLIGHT UK is already well established, having been featured in publications such as Vogue, The Telegraph and Cosmopolitan, and partnering with big players like ASOS, Very and My Wardrobe. It also aims to support its UK business partners with its international reach.
Due to increased interest in the US, STYLIGHT also has New York on its expansion plan. Shops and brands such as Gap, Ralph Lauren, Nordstrom and Ssense have already teamed up with the German company.
Ashley Granata, VP Marketing and PR of STYLIGHT US, is optimistic about acquiring more: “Although we have already well-established competitors here in the US market, STYLIGHT is more than able to compete and succeed in America. Because of our ability to generate more turnover, as well as traffic, for our partner shops and brands, our performance is very persuasive. We have a global reach extending to 14 countries, native employees and exceptional international expertise, as well as the best relations with the world’s leading online influencers; essentials that allow STYLIGHT to offer their partners a surplus of value.”
Benjamin Guenther, CEO and co-founder of STYLIGHT says: “Both the UK as well as the US market are essential for STYLIGHT’s expansion strategy. With the opening of these two branches we want to emphasise our idea of ‘global inspiration and local commerce’. Not only the fact that most of the fashion brands, working internationally, have an office in London and the Big Apple to ease overall infrastructure and handling of the different markets.”
Find this interesting? Be sure to sign up for our free weekly EU-Startups Newsletter so that you can stay up-to-date!
