DynAdmic, a France-based video advertising startup, announced today that it has raised $3 million Series A funding from XAnge Private Equity. The fresh capital will be used to roll out in North and South America and to become market leader in Europe.
DynAdmic, which was founded in 2012, has the ability to sell tailored and highly-focused branding campaigns using an ad tech solution based on video content recognition to help identify viewers’ interests to serve the right ad to the right person. DynAdmic’s targeting platform runs advertisers’ content only on videos that are most relevant to their brand. The startups technology helps advertisers to use Ad-Exchanges without impacting quality, transparency, confidence and accuracy.
Not only the cookie-less contextual/targeting solution of DynAdmic makes the startup unique, but also its brand safety technology providing a new level of transparency in digital video advertising. Brands such as BMW, Peugeot and RedBull already use this technology. DynAdmic has offices in France, Brazil and the US and employs 30 people.
Stephane Bonjean and Bruno Champion, both co-founders of DynAdmic, stated: “DynAdmic has set the standard for innovation in contextual Real-time bidding video advertising. Our technology currently analyses more than 1 billion video ad impressions per day in 18 countries. This fundraising by XAnge will enable us to accelerate our geographical expansion and focus on providing world-class technology and services to our clients.”