adjust, a leading app analytics and attribution company, today announced a $7.6 Million Series C investment by ACTIVE Venture Partners and existing investors, Target Partners, Iris Capital and Capnamic Ventures.
As it’s known, adjust is a fast-growing mobile attribution and analytics company placing a high premium on scientific statistics and a user-friendly product. It helps mobile marketers understand where their most valuable users come from, what they do, and how to re-engage with them inside or outside their app. adjust is also an official Facebook and Twitter Mobile Measurement Partner and integrated with more than 300 networks and partners globally. Clients include Universal Music, Viacom, Yelp, Scopely, Kingsoft, DeNA, BuzzFeed Inc. and Deutsche Telekom.
The company, headquartered in Berlin, is set to use the investment to boost expansion in the US, China and Japan, and fast track product development as well as towards recruiting and growth for client acquisition and support. With 40% of total revenue coming from Asia and US and more than 100 new client sign-ups a week, the funding will allow adjust to springboard off existing market share and establish new regional offices. Additionally, Starting on October 1, industry talent Shawn Bonham will head up the Asian expansion in a newly created role of Managing Director Japan and South East Asia.
CEO and co-founder of adjust, Christian Henschel explained: “An investor partnership is all about carefully choosing the right VC to build a great, constructive relationship based on common goals, and we are proud to have found such a great fit with ACTIVE Venture Partners. Finding the right VC is all about finding a balance of the three Cs: chemistry, connections and capabilities…and we’ve successfully found this with all of our investors.”
On the other side, Philipp Schroeder, from ACTIVE Venture Partners, said: “adjust has a top quality industry-leading technology in attribution analytics, and is already enhancing many partner platforms such as Facebook, Twitter, Tapjoy, Upsight and many more with their technology. Additionally, we recognize their big ambitions and see an excellent cultural fit between our companies. adjust is truly transforming the way developers and marketers run mobile ad campaigns through reliable, transparent and neutral third-party data access and sophisticated analysis, and we’re looking forward to being a part of their accelerated global expansion.”