Glow Digital Media, the social ad platform used by large mobile advertisers around the world, today announced that it has raised $7 million in Series A funding from Notion Capital and White Star Capital. Existing investors Project A Ventures and Avonmore Developments also participated in the round. This round brings the total financing to $8 million to date. Glow, which was founded in 2011, stated that the new capital will be used for further international expansion and continued product development of the Glow Platform.
The Glow Platform uses both proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter. Available as a fully featured social ads tool, the Glow Platform enables marketers to deeply integrate their existing systems with Glow’s technology, thereby tailoring their experience to better meet their specific needs. The Glow team is headquartered in London.
Damian Routley, co-founder and CEO of Glow, said: “The last 12 months have been an amazing journey for us, we helped customers integrate deeply with the Glow Platform, expanded across the globe, adding operations in New York and Singapore, and built a team of experts that helped drive year on year sales growth of 500%”.
He continued: “We are thrilled to have the combination of Notion and White Star joining us, they bring a depth of knowledge and real life experience that is second to none. The team at Notion founded and scaled MessageLabs and exited for $700 million, and Christian Hernandez at White Star, helped incubate Google’s international mobile efforts and scaled out Facebook’s business across EMEA – I couldn’t think of two better placed partners to have round the table. I am incredibly excited about what the future will bring for Glow and its customers.”
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