Berlin-based SponsorPay today announced that it has rebranded to Fyber (Update – May 2023: The startup seems to be no longer in business under this website, and we therefore deactivated the original link).
Headquartered in Berlin, Fyber enables publishers like GREE International, Glu Mobile, Cie Games and more, to integrate, manage and optimise all ad revenue sources through a single, unified platform. Since its inception in 2009, the company has grown globally to over 180 employees and plans to add 70 more by the end of this year. To support their significant market growth in the US, the San Francisco office is expected to triple its headcount this year.
“The rebrand to Fyber is beyond just a new company name. We’ve been enhancing our product offerings over the past eighteen months, empowering our partners to discover and execute smarter ad monetisation strategies,” said Andreas Bodczek, co-founder and CEO, Fyber. He continued: “It’s our mission to unify the fragmented mobile advertising ecosystem and deliver pain-free experiences that grow our partners’ revenue. Rebranding as Fyber is a natural evolution for our company as we work to define the future of connected advertising.”
Through Fyber, developers have access to a mobile supply side platform that encompasses a complete product suite for smarter ad monetisation and user acquisition. Today, Fyber reaches over 100 million unique users per month and works with thousands of the world’s leading developers, publishers and advertisers who use the platform to integrate, manage and optimise their mobile ad revenues. The platform has seen strong and steady quarter-over-quarter adoption, growing by 63% in new integrations, and by 250% in mediated revenue just in the last quarter alone.
Fyber takes an open approach, giving developers access to hundreds of demand sources and ad networks including Facebook Audience Network, Google AdMob, Apple iAd, AdColony, InMobi and more. With Fyber, developers have a transparent view of their revenue streams, so they can detect new monetisation opportunities and make smarter decisions based on actionable insights. Fyber’s key offerings include:
- Ad Network Mediation: With an easy drag-and-drop SDK integration, developers can integrate, manage and optimize all their mediated ad networks to increase their advertising demand, while continuing to preserve their direct contractual relationships with the ad networks.
- Ad Marketplace: Developers can access campaigns from hundreds of demand partners, video networks, agencies and direct advertisers without investing additional resources. This allows developers to achieve higher fill rates and higher eCPMs.
- User Acquisition: Developers can acquire valuable users at scale by running CPI & CPE campaigns across the entire Fyber platform on iOS and Android. They can also build, manage and track ROI-positive campaigns with powerful targeting and bidding of rewarded and non-rewarded ad formats.
- Multiple Ad Formats: Fyber offers the flexibility of both rewarded ad formats (offer walls and rewarded videos) and non-rewarded ad formats (interstitial ads and videos) to accommodate all of the developers’ needs with a single platform.
- Dashboard: Developers utilize a unified dashboard to analyze all streams of advertising revenue in a consolidated view with advanced yield optimisation features, and can gain instant insight into new monetisation opportunities. An underlying proprietary predictive algorithm enables customers to serve the highest-paying ads based on expected user behavior and payout.
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