Mojn, an innovator in real-time re-targeted emails, today announced that it has raised $4 million in Series A financing (Update – May 2023: The startup seems to be no longer in business under this website, and we therefore deactivated the original link).
This news comes following the launch of its unique email re-targeting solution for e-commerce businesses. The funds will be used for continued global expansion, after the recent opening of their new office in London. The funding round was led by Northzone participation from Notion Capital and Zoar Invest.
The Copenhagen-based startup Mojn was founded in 2009 with the goal to create the simplest re-targeting solution for the market. While email as a marketing vehicle for e-commerce companies is driving significant revenue generation, email marketing has not been re-targeted on a broad scale, even though the performance increase is significant and proven. That is now changing rapidly as Mojn has overcome the technological barriers to create customised emails to e-commerce businesses’ website visitors in real time. The solution is cloud-based, simple to implement and fully scaleable. Mojn now provides its international customer base with automated banner ad re-targeting as well as the novel, yet already proven, email re-targeting solutions.
Northzone’s general partner Gregers Kronborg stated: “Northzone is excited to be leading this investment and to be supporting Mojn and its impressive team as they set out to define email re-targeting. We see strong potential for Mojn to become the global category winner of performance email targeting.”
Mojn Founder, Thomas Jensen explained: “Our journey started in 2009 just as the financial crisis took off. So what do you do when you have a fantastic idea – and no money? In our case the help came from Inger Rosenkilde (owner of IMR Holding) who supplied $3 million in seed capital during a period of 5 years. Inger is an emotionally engaged investor whose beliefs, ethics and moral code inform her investment decisions – and this felt appropriate since Mojn is a company with a lot of heart. The wonderful people at Notion Capital and NorthZone are also now on board and we can complete our UK expansion and become a noticeable threat to the range of incumbents with antiquated tech and market models. Our first product – Performance Email Targeting – is delivering unparalleled results for our clients but there’s a lot more to come.”
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[…] email personalization software startup Mojn has raised $4 million in Series A funding from Notion Capital, Northzone and Zoar Invest. Mojn is an email retargeting software solution provider. Their customers are e-commerce […]