foodpanda and its affiliated brand hellofood, a fast growing online food delivery marketplace, have received another $20 million in funding from a group of investors including Phenomen Ventures.
With the new investment, foodpanda is aiming to continue its global ambitions and roll out to over 40 markets by the end of Q1. The food delivery startup, which was founded in 2012 by the Berlin-based company builder Rocket Internet, is currently operating in four continents.
Last year, foodpanda expanded into 20 more countries and launched a mobile app for iOS and Android, which is currently one of the leading food delivery apps worldwide. Following its growth strategy, foodpanda expanded its services into eight more countries including Croatia, Bulgaria, Serbia, Slovenia, Kazakhstan, Azerbaijan, Tanzania and Uganda in early 2014.
The online food marketplace helps restaurants to increase delivery sales through online and mobile platforms, and provides them with constantly evolving technology and analytics. Customers can choose their favorite meal online, and foodpanda processes the order directly to the restaurant, which delivers the meal to the customer.
foodpanda is already partnered with over 22,000 restaurants worldwide. In 2013 foodpanda secured more than $20 million funding from Phenomen Ventures and Investment AB Kinnevik and $8 million from iMENA Holdings.
Ralf Wenzel, co-founder and Global Managing Director foodpanda/hellofood, said: “We are currently the most globally prominent online marketplace for food delivery, active and rising in Asia, Europe, Latin America, the Middle East and Africa. Having acquired the trust from experienced investors we will be able to continue our growth strategy to become a truly global internet brand. Further to this, we will push our expansion within our existing markets, to gain presence at every corner of every country we are active in.”
Check out FoodPanda’s cute commercial below, which targets hungry customers in Thailand:
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